I’m sure you have better things to do. To be honest, you probably shouldn’t even be reading this because you’re taking your billable hours away from something else that will make you money. So stop right now.
You’re still reading it seems. Why? We’ve already decided that you’re not going to comment and extend the conversation. You may even really like the post, but you’ve already wasted enough of your time reading (skimming) it to bring to light more points to consider. Who do people expect you to be, Chris Brogan?
After all, you’ve already commented on at least three other posts you liked today with the obligatory “Great stuff!” comment so your CommentLuv link will show up for the Google Spiders. It’s been a Win-Win sort of day so far already.
If you’re still reading (skimming) and you’ve made it this far I’m sure you think I’m angry or bitter and will probably leave the “Sounds like you need a hug” comment or you’ll leave the smartass “I commented” comment even though I told you not to, but that’s not the point. I’m a realist.
I know you’ll read this and likely not comment because only 1 out of every 100 readers statistically comment. It has nothing to do with the quality of the post or likability of the author. It’s just the stats.
The problem with commenting, especially commenting on this blog, is that you become part of a community. Other people will see your comment because we use the Livefyre comment system and people like Sarah Arrow, Danny Brown, Brankica Underwood, Gini Dietrich, or one of many, many others may comment back to you and keep the conversation alive.
You probably don’t have the time or dedication for that, especially since we post something helpful everyday.
So just don’t comment.
You could easily subscribe to the blog and have it sent to your email or Google Reader so it would be easier to ignore the option to comment, but you’d still be left with the questions we end most posts with. What then?
I mean, we could start including rewards like guest posts and books in contests that require you to comment, but we rarely, if ever, do that. I’m sure we could even ask more open-ended questions and write a whole lot of controversial posts, but then the engagement levels would spike and since we try to respond to every comment, it would start a relationship between us and I’m sure you have enough friends already.
The readership and engagement on the blog has already been steadily growing, just think of how big the community would be if you joined it too.
Alright, if you’re still reading and just determined to comment, at least leave one that tells us and the others in this community your thoughts on why comments are important to a blog. I personally think they are the lifeblood of the conversation the blog leads; an ever-growing, beneficial dialogue between me and the people who choose to join me.
If I didn’t want to know your thoughts we’d either turn off the comment option or I’d just write a book.
But that’s just me and you probably won’t comment anyway. While you’re at it, definitely don’t share this post on Twitter or Google+ or click the Facebook “Like” button either. I know how time-strapped you are.
I know there will be some people who comment and I’ll be honest, I’ll like them the best. I’ll start to know their names and, who knows, we may even find we have things in common and help each other out in the future.
The interesting thing is that this blog isn’t unique in that. It’s pretty much a widely-accepted, digital truth for all bloggers.
But you don’t really care about getting to know the bloggers you respect by leaving thought-provoking comments, do you?